Proyecto de creación de una empresa dedicada a la producción y comercialización de sandalias con tiras intercambiables en el mercado de Guayaquil

Abstract

The present project aims at evaluating the economic efficiency by implementing a company dedicated to the production and marketing of sandals with interchangeable strips on the market in Guayaquil, revealing the strengths and weaknesses of the product on the market. The verification of economic feasibility will be made by methods of investment analysis, but before that, we will present a comprehensive study of the footwear sector of Guayaquil, with existing problems and opportunities. In addition, we will do several studies like the organizational, market, technical and financial. In an era of globalization and high competitiveness of products or services, as it is in the changing world of marketing, we must be alert to the demands and expectations, for it is vital to ensure the success of companies, make use of techniques and tools, market research is important, along with a series of investigations such as: competition, distribution channels, where to buy the product, how much advertising on the market, prices and others. Finally, for this study have been used sources of information both direct and indirect. The first contacts were mainly with companies in the footwear industry, producers and distributors of footwear in Guayaquil and the various institutions that provide information on this sector. The latter refer to studies by sector or notes made previously.