Configuración del crm vtiger y administración de redes sociales para una empresa mayorista de turismo

Abstract

Nowadays companies look for better know of their customers to offer the right products and services, and so that they achieve the loyalty of the market, this business strategy is called CRM (Customer relationship management) and it is to manage customer information to provide them better service, there are several ways to collect data that provide insight into customer needs. The rise of social networks and the widespread use of information users who share tastes and preferences make these web pages a source of information needed in a CRM. This document explains the configuration and customization of a management system of customer relationship and its integration with social networks. To achieve this goal Vtiger (a free crm software distribution) and Hootsuite (an administration tool of social networks of paid leave) will be used.