Proyecto de inversión para la creación y comercialización de barras dietéticas y energizantes basado en la toronja en la ciudad de Guayaquil

Abstract

The project consists of the elaboration of a product to introduce on the market, which serves to slim or as energizante. The product consists of two natural nourishing bars, based on the properties natural and attributed to the grapefruit. The product tries to include all the benefits that we have mentioned, in a bar that uses as nutritional supplement, and that possesses elements that Adelgazante makes Dietetic-, and another bar Energizante, both under the mark TORMAX. The innovation ensues from two principal aspects: Though it is a nourishing bar, since different many exist on the market, it is the only one that uses the Grapefruit as component base of the product, to take advantage of all your properties. Certain products exist on the market, or energizantes, or adelgazantes or dietetic. It is true that the extensive range of offers on the market has made food that contain certain characteristics of the mentioned ones (as the cookies All Bran, which are adelgazantes and dietetics), but they are not of grapefruit, as already it was said. For this also we point at two types of bars. In addition, the product consists of a bar of standard size (approximately 10 cm. Of length x 3 cm. Of width) with the characteristics before described.