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http://www.dspace.espol.edu.ec/handle/123456789/9067
Title: | Proyecto de creación de una franquicia disensa en el cantón la libertad provincia de Santa Elena |
Authors: | Rosales, César Robayo, Sixto Valle, Jonathan |
Keywords: | TASA INTERNA DE RETORNO MATRIZ BCG, ANÁLISIS FODA |
Issue Date: | 22-Feb-2010 |
Abstract: | The objective is to offer a wide range of products and services for construction, providing favorable purchase options to our customers. In this way, we deliver more products, individually or in packages at competitive costs and a personalized attention that allows us to assess their satisfaction. Continuing with the concept of total supply, the basket of products offered to our end users focuses on products for construction and other industrial products. You want to make this project to give the inhabitants of the Canton of the peninsula the opportunity to choose the best construction materials in the country and feel confident that their construction will be a success using the best materials, the franchise system allows unified standards of quality and customer service in all our outlets, mainly benefiting the consumer, to serve clients interested in buying building materials, offering high quality products and a standardization of services and procedures that lead to achieving a continuous improvement in the distribution channel and our customers feel identified |
URI: | http://www.dspace.espol.edu.ec/handle/123456789/9067 |
Appears in Collections: | Artículos de Tesis de Grado - FCSH |
Files in This Item:
File | Description | Size | Format | |
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xxTesis resumen.pdf | 378.84 kB | Adobe PDF | View/Open |
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