Proyecto de inversión para la elaboración y comercialización de té de frutas para el mercado ecuatoriano.

Abstract

The worldwide trend for the consumption of natural products has been the pattern for the start of this project, Fruit Tea made from concentrated fruit pulp mixed with green tea, resulting in an excellent aromatic beverage, hot, sweetened and varied flavors. The product is an instant preparation, a hundred percent natural, with exquisite flavor and aroma, and completely innovative; it represents a potential alternative for consumers of hot beverages, natural and healthy. As an advantage, it has the accessibility of a company, PALFRUIT, food plant, dedicated to the production of fruit pulp, which provides operating resources in place, speeding up project implementation and with minimal financial investment. The project represents a big attraction for the diversification of the company with the launch of a new product, contributing to innovation of the production line derived from the fruit pulp and exploits the installed capacity by increasing the occupancy of the lines. Finally, Ecuador is rich in natural resources and abundant production of fruit, which gives the opportunity to create a variety of fruit products, use natural resources and promoting agro industry.