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Unidades Académicas
Faculta de Arte, Diseño y Comunicación Visual
Tesis de Maestría en Diseño y Gestión de Marcas
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Issue Date
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2021
Propuesta y modelo estratégico de branding para emprendimientos pequeños o familiares en la ciudad de Guayaquil. Enfocado en el mercado de las cervezas artesanales, caso: Cerveza Artesanal Altura.
Baque Franco, Julio
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Rosales Herrera, Pablo
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Cervezas artesanales
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Emprendimientos pequeños
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Guayaquil
Date issued
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2021