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Unidades Académicas
Facultad de Ciencias Sociales y Humanísticas
Tesis de Ingeniería Comercial
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Issue Date
Title
Author(s)
2008
Plan de branding para el reposicionamiento de la marca multlock en el mercado de Guayaquil
Ugarte Quiñonez, Jorge Luis
;
Quimi Hasing, María Paula
;
Fabara Andrade, Jorge Alberto
;
Murrieta, María, Directora
2008
Lanzamiento de una extensión de línea de la menta glacial de la universal de un caramelo mentolado masticable con centro liquido
Lozada Parra, Dario
;
Plaza López, Paola
;
Villamar Escobar, Denisse
;
García Poveda, Hugo José Luís, Director
2008
Nivel de posicionamiento de las galletas waffer universal en el mercado enfocado en el segmento de los niños de 7 a 13 años en la ciudad de Guayaquil
Cedeño Cumbe, Johanna
;
Proaño Osorio, Carmen
;
Solórzano Andrade, Gustavo, Director
2008
Plan de branding para el posicionamiento de la marca romm-inox en la ciudad de Guayaquil y el desarrollo de la marca en sus puntos de ventas
Murrieta Oquendo, María Elena, Director
;
Flores Aspiazu, María Fernanda
;
Martínez Ordóñez, Elizabeth
;
Sánchez Durán, Cindy
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Author
1
Quimi Hasing, María Paula
1
Solórzano Andrade, Gustavo, Director
1
Sánchez Durán, Cindy
1
Ugarte Quiñonez, Jorge Luis
1
Villamar Escobar, Denisse
.
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Mercado
1
Análisis Financiero
1
Consumidor
1
Investigación de Mercado
1
Marcas
1
Plan de negocios