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Unidades Académicas
Facultad de Ciencias Sociales y Humanísticas
Tesis de Ingeniería en Marketing
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Issue Date
Title
Author(s)
2015
Desarrollo de un plan estratégico de producto para las bebidas naturales orgánicas Tierra Viva en la Provincia El Oro
Tello Perlaza, Lizbeth Alexandra
;
Vélez Aráuz, Carmen Lídice
;
Campoverde Aguirre, Ronald Enrique, Director
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Author
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Campoverde Aguirre, Ronald Enriqu...
1
Tello Perlaza, Lizbeth Alexandra
1
Vélez Aráuz, Carmen Lídice
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estrategia de producto
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teoría fundamentada
1
Tierra Viva
1
triangulación de datos
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true