Resumen:
This item does available to businesspersons a credit card with features that meet their financing needs of
microbusiness but not of consumption and it states the feasibility to develop this financial product in this sector
taking in consideration important variables about of product characteristics and the focus to a different market
making it a new product. This card offers significant benefits to customers with good credit "good customers". Also
MFIs (Micro Financial Institutions) can get benefits from a product that generate more commercial activity and
create loyal and responsible customers who notice a difference in the attention between then and new customers or
not responsible people, besides it opens for investment and savings from strategic partners who accept the card as
payment. The incremental flow result shows that it is a profitable project, it was discussed in various scenarios and
the result always shows a profit determining the feasibility of using the card PRODUCTIVE as a microfinancial
tool that provides benefits for both preferential customers and the institution that offers it.
