Resumen:
The Ecuadorian market, has many products that are purchased to be part of the breakfasts, special meetings or to consume at the time that we feel like such as: sweets, treats, or jams that are made from fruit among which are traditional strawberry, pineapple, blackberry. For this reason, we want to make available to consumers a new product made from squash called "Sweet Pumpkin Dupyz" featuring a different flavor and pleasing to the palate. Because the small business Food Peninsular (ALIPEN) has not considered a great opportunity to attract consumers to expand their products based on organic pumpkin into new markets is considered to make a marketing and marketing plan to publicize the small business and its most important product " Sweet Pumpkin Dupyz " in the city of Guayaquil
