Proyecto de inversión para la producción y comercialización de una bebida natural a base de grosella en la ciudad de Guayaquil

Abstract

The impulse that led to the development of this idea is based largely on information gathered concerning exports of country, where exports of this product as a raw material are considerable, the United States and Spain being the main buyers. All this leads to the hypothes is that this product (currant juice) can be exploited efficiently in our country, if you have the necessary funding as well as the correct use of tools of marketing, finance and economics. This Project is conducted in order to make a study of the level of market acceptance of Guayaquil to the juice made out of an exotic fruit (currants), and charged with carrying out a plan to promote sustainable development of the Project not only from the financial stand point, also environmental and social, for all that the Project may help turn the country’s development with able jobs in addition to promoting exports of the same.