ANÁLISIS Y DISEÑO DE UNA SOLUCIÓN PARA LA GESTIÓN DE LA CADENA DE DISTRIBUCIÓN

Abstract

Distribution channel is the circuit through which the manufacturers provide consumer products or services for purchase. The geographical separation between buyers and sellers, the inability to locate the factory to the consumer, necessitates the transfer of goods and services from production site to the customer. Editorial Vistazo has as a business model, merchandising of various magazines, through a network of retail and wholesale brokers, currently this process is slow, presenting a number of drawbacks. According to the above, is mandatory to improve and optimize the distribution chain of the Editorial Vistazo, creating a web application that improves merchandising between the Publisher and its intermediaries to achieve a common goal, which is determined, satisfy the end consumer.