Análisis, diseño e implementación de un sistema de seguimiento del comportamiento de marcas y/o productos en un mercado a traves de tableros de control

Abstract

In our country, marketing departments and marketing research departments are unattended regards tools like software to support their activities, that is why the present thesis project article proposes a useful application for this market segment, that consists in a method of behavior follow up of a product or brand using in its implementation a control board, which will be very useful to know the status and position that a brand has among consumers and allow to make quick decisions. This methodology is widely applied in science and management, which bases its structure on decision trees and the necessary data for their operation are populated through manual single or compiled surveys.