Optimización del proceso de gestión de inventario en una empresa productora de productos de consumo masivo

Abstract

CONDITION FOR PUBLICATION OF PROJECT. Poor inventory management in companies within the mass consumption sector can lead to stockouts, incomplete deliveries, and loss of competitiveness. This study aimed to propose a strategy to improve the supply process between the main warehouse and the presale warehouses of the Ecuadorian company BAQMAS S.A. The Business Case methodology was applied, which included interviews with key stakeholders, review of logistical records, and analysis of operational data. Three alternatives were evaluated: strengthening coordination between departments through regular meetings (Status Quo), implementing technological traceability tools, and optimizing the product portfolio. Strategic and financial analysis was carried out using comparative matrices and three-year projections. As a result, the selected alternative was the implementation of technological traceability tools, as it proved to be the most viable in terms of operational impact, cost, and implementation capacity. Finally, an implementation plan was designed focused on improving stock visibility, warehouse coordination, and timely order fulfillment, offering a replicable model for other organizations in the sector. In summary, the proposal seeks to optimize inventory management through technology, enhancing operational efficiency and serving as a reference for similar companies in the industry. Keywords: inventory management, traceability, supply, mass consumption.