Resumen:
This draft synthetic lubricant 12000 km is presented as an alternative lubricating oils focusing on consumers who hope to improve performance or performance of the car, meaning better performance: longer intervals between oil changes, more miles per gallon of fuel and increased engine life. In order to conduct a strategic marketing plan for the new lubricant, focusing both strategies to position the brand in the minds of consumers as the market focused strategies. The production and marketing for the project is to refresh the image of business as in recent years new lubricants with different brands have entered the market bringing innovation, which has caused the growth rate of industry is affected. It is expected that after implementing the strategies proposed, the lubricant becomes engine oil remembered in the minds of consumers for their benefit, quality and innovation. The project covers a financial feasibility analysis for forecasting revenues and expenses associated with implementing the marketing plan and thus determine the suitability of the project.
