Pillasagua Sánchez Rodríguez, Daniela Doménica; Vera Ibarra, Melissa Andrea; Calle Lituma, Numa Sebastián, Director; Claude Pecot, Mathias Max, Profesor de Materia
(ESPOL.FCSH, 2025)
CONDITION FOR PUBLICATION OF PROJECT. The efficient implementation of promotional strategies in hotel establishments is key to attracting new customers and strengthening their market positioning. The purpose of designing ...