Abstract:
This project is a market research and financial feasibility for the implementation of a
new line of products made of carob in La Universal SA
It seeks to tap business opportunities generated by the high demand for organic products,
healthy and with fewer calories, among these, carob (chocolate substitute), the one is not being
fully exploited by producers despite the fact of the existing cropsp and an being a very helpful
tree, with a high nutritional value for health, so the proposal to the company La Universal
(Universal Sweet Industries) it’s to make a new line of products that will improve carob
participation in the market and consequently increase the profits of the company.
The study includes an analysis of financial viability that details the costs involved in introducing
these products, considering existing machinery. The revenue to be obtained and thus, with
criteria based on financial and market research, the appropriateness of the project
