Abstract:
General Villamil Playas hasn´t a local textile fabrics, has great variety and good quality. People should
move to others cities so Guayaquil or Libertad to shop, these are the closest in the canton.
By implementing this project we have in mind mainly the woman, she is owns the home. It is responsible
for the decoration of yours home, caring for your family to be spotless and well light. Therefore we want
to offer a room with the widest variety of fabrics and excellent quality for making clothing, linens and
curtains.
That's the reason of this study; the project aims to measure the feasibility of implementing trading
textiles for the manufacture of clothing, sheets and curtains, in the widest variety and excellent quality in
Canton General Villamil Playas. Assess the economic and social desirability of implementing a trading
through a market survey to identify the decision variables in terms of customer preferences, to develop a
business plan for the sale of textiles, will be our goal principal and a marketing plan that shows THE
BIGEST FABRICS, FOR ALL TYPES OF CUSTOMERS in order to meet the needs of our consumers by
providing a national product quality.
