Abstract:
Our project is based on the implementation of a Chocolate’s Shop, whose main raw material is the
Ecuadorian chocolate, thus taking advantage of the region’s fertility we conducted a market study which
one revealed optimal results and that motivated us to develop it. Taking in consideration that there is no
direct competition, since there’s not exist a Chocolate’s shop in Guayaquil city, we concluded that the
business is feasible and also has an increasing projection so that it would be a very interesting investment
to any capitalist. In our variety of exquisite products, you could find: chocolate candies, cakes, pies,
truffles, and personalized chocolates for special occasions, among many other original delicacies, of
which most are creations that comes from exclusive recipes of our Chocolate’s Chef, what makes us
unique in the city and probably in the country. Therefore, this is a strategic advantage in the market for
us. The highlight of our project is that the investment recovery is fast and it is not necessary a working
