Abstract:
The project contemplates the market for the introduction of the EGO pants (elegant, genuine and original) in the city of Guayaquil, gabardine fabric made out by the Connila workshop, as you study and defines the marketing strategies that will allow you to workshop a positive financial impact. Found a significant demand for guayaquileños gabardine between men and women pants, and was selected as a target group young people from 20 to 25 years old who are studying and/or working level socio-economic means and means low. With the variety of brands with a high price, and falsifications of these low prices, plus the little remembrance of most of the marks in the mind of the consumer, deemed appropriate pants EGO, having as main attributes value quality and design development, intends to introduce it to the lowest possible price, expand distribution channels, and promote it by highlighting the environment that develops the Steakhouse consumer. With own financing project is profitable for the company, generating positive cash flow for ten years, leaving at the discretion of the workshop pricing in the future.
