Resumen:
This project performs an analysis to determine the possibility of making an investment in the implementation of
the Broker service for the export of traditional agricultural products of the Ecuadorian coast, from a brief market
research on this topic, which was evidenced dissatisfaction of small and medium producers of mango, avocado
and passion fruit primarily when selling their products. By implementing a broker we want to exploit the existing
market niche and change the wrong idea about doing business with small and medium producers and buyers of
fruits. Elaborate the value chain through statistical data, research and surveys, which will help us determine the
factors and variables involved in the implementation of such activity, and in this way make way for the
structuring of the same in the development of cash flow. Subsequently, by using financial tools, the IRR and
Payback, it gives way to estimate the viability and feasibility of the investment and profitability to be achieved
with the implementation of the Broker. This topic is presented in three parts. In the first detailed introduction, the
second is done an internal analysis of the project; the third part evaluates the project with a financial study and
the conclusions.
