Abstract:
As time passes by, Tourism is becoming one of the most important sectors for the economies of the countries, due to
its direct impact in national development, revenues redistribution, balance of payments, employment, gross domestic
product and regional economies.
Taking this as a background, several reasons gave place “La Ruta del Sol” to reach a touristic peak in the last
decade: paradisiacal landscapes; socio-natural locations where most antique Ecuadorian Pre-Ceramic period
cultures set up; tourist resorts highly visited by adventure and water sports lovers; original marine mammals and
migratory birds sightseeing sites; and its gastronomy. However, irresponsible government management has caused
road deteriorations between communities/towns and Manabí province.
The following written has as primal objective to measure de feasibility of establishing an alternate or nonconventional
transport system, having as its main reason the improvement of mobilization between “La Ruta del
Sol” surrounding spots so as to take advantage of its touristic potential. In order to achieve this, several studies will
be run such as: marketing, technical, financial, and cost volume profit (sensitivity) analysis. Finally, a conclusion
and recommendations will be presented at the end of this written.
