• Estandarización de procesos operativos y culinarios en Bowl Factory para optimizar la gestión de costos 

  Moyano Hill, Damián Alejandro; Peña Núñez, Sebastián Rodolfo (ESPOL, 2025)

  This project aims to design an operational processes manual for the Bow Factory restaurant, in order to improve operational efficiency and cost management through the standardization of internal processes. This seeks to ...
• Estrategias de monitoreo y evaluación de la capacitación técnica para fortalecer el potencial emprendedor 

  Toscano Chiquito, Bryan Carlos; Guerrero Salame, Lissette Viviana (ESPOL, 2025)

  The present study focuses on the design of a post-training follow-up model to evaluate the quality of training programs offered by a foundation located in Guayaquil, aimed at individuals from vulnerable communities. The ...
• Cobranzas efectivas y satisfacción del cliente como eje de mejora de la imagen institucional 

  Flores Vargas, Jhostin Ivan; Segovia Cercado, Yuri Nicole (ESPOL, 2025)

  The purpose of this project is to maximize financial efficiency and customer experience resulting from a collection cycle through the implementation of an adaptive modular manual. This project was developed in response ...
• Modelo de gestión automatizado para optimizar procesos operativos y comerciales del emprendimiento Bakery Glass 

  Padilla Chévez, Alexandra Monserrate; Sudario Gonzabay, Ismael Caleb (ESPOL, 2025)

  The purpose of this project is to design an automated management model aimed at optimizing the operational and commercial processes of the Bakery Glass venture, with a focus on order reception, inventory control, and ...
• Estrategia de posicionamiento competitivo para ESPAE mediante análisis de factores financieros y benchmarking 

  Cobeña Choez, Kelly Denisse; Palacios Zambrano, Allan Daniel (ESPOL, 2025)

  The project develops a competitive positioning strategy for the ESPAE Graduate School of Management, based on an analysis of the financial factors that influence applicants' decisions and a comparative evaluation of the ...
• Plan de marketing integral para fortalecer la rentabilidad y afluencia de clientes en Hacienda Nina 

  Moreira Barahona, Jordan Ariel; Almeida Frías, Diego Habib; Martin Moreno, Olga Cristina, Director (ESPOL, 2025)

  The objective of this project is to design an integral marketing plan that increases customer attendance and loyalty during the winter season at Hacienda Nina, where social events are held, located on Vía a la Costa, ...
• Diseño de una guía digital de herramientas organizativas de gestión y control en proyectos de innovación 

  Rivera Banchón, Bertha Valeria; Tama Chiluiza, Juan Andrés (ESPOL, 2025)

  CONDITION FOR PUBLICATION OF PROJECT. This research addresses significant problems faced by ABC Company due to inefficient time management in innovation projects, resulting in high rates of internal delays that negatively ...
• Análisis del liderazgo servidor y su relación con el desempeño organizacional en la empresa Equipromedic 

  Quevedo Guatumillo, Roxana De Los Ángeles; Varas Fuentes, Ornella Albertina; Martin Moreno, Olga Cristina, Director (ESPOL, 2025)

  This study analyzes the relationship between servant leadership and organizational performance in the company Equipromedic, with the objective of understanding the effect of this leadership style on organizational ...
• Plan de fidelización y estrategias de comunicación para la clínica odontológica Alex Dental 

  Schaffry López, Walther Enrique; Erazo Arreaga, Daniel Andrés (ESPOL, 2025)

  This project aims to design a loyalty plan and communication strategies to increase patient retention at the Alex Dental clinic, located in Playas, Guayas. The project arises from the necessity to strengthen the clinic’s ...
• Plan estratégico de marketing digital para el centro de medicina regenerativa vital center O3 

  Navarrete Tapia, Annabella Solange; Bastidas Riofrio, Giovanny Francisco, Director; Campoverde Aguirre, Ronald Enrique, Profesor de Materia (ESPOL, 2025)

  CONDITION FOR PUBLICATION OF PROJECT. This research aimed to design a strategic digital communication plan for Vital Center O3, focused on strengthening its positioning and improving patient acquisition and retention within ...
• Las alternativas de importación de productos electrónicos con tendencia al ahorro energético: Caso SERTRON 

  Aguirre Parra, Diego Sebastián (ESPOL, 2025)

  The study analyzes the feasibility for SERTRON to transition from a model focused on white goods maintenance services to the direct import of efficient electronic products, especially Split-type air conditioners and Smart ...
• Propuesta de plan comercial para la captación de los clientes mayoristas de una empresa importadora 

  Bolo Baque, Valeria Antonella; Loor Sorroza, Luciano Andrés (ESPOL, 2025)

  The auto parts sector is a fundamental axis for mobility in Ecuador. This degree project proposes a commercial plan for the company FILSTAR, aimed at capturing wholesale customers in Guayaquil. The problem stems for the ...
• Optimización del proceso de control postventa a través del modelo COSO III caso Perfectech S.A. 

  Carreño San Lucas, Kiara Chanena; Zambrano Quito, Jhuliana Doménica (ESPOL, 2025)

  This research focused on evaluating and strengthening Perfectech S.A.'s after-sales area by applying the COSO III model to optimize internal control and customer loyalty. The study originated from the lack of a clear ...
• Plan estratégico para fortalecer las ventas minoristas de una distribuidora de repuestos automotrices en Guayaquil 

  Luna Montalvo, Emily Daniela; Gavilánez Córdova, Génesis Fiorella (ESPOL, 2026)

  This integrative project designs a strategic plan to strengthen the retail sales of the company "HK Repuestos" at its Guayaquil branch. Despite having a competitive advantage based on the direct import of original Hyundai ...
• Mejoras del sistema de gestión comercial a través de un CRM SAP B1: Caso Centralfile 

  García Loor, Melannie Paola; Luque Ushca, Alexander Emmanuel (ESPOL, 2025)

  This project aims to optimize the commercial management of Centralfile S.A. by improving the use of the CRM module in SAP Business One, in order to strengthen customer portfolio maintenance and sales results analysis. The ...
• Optimización del sistema de gestión documental en la Empresa Delta durante el período 2024 

  Villafuerte Ordóñez, Arianna Elizabeth; Torres Villacreses, Johan David (ESPOL, 2025)

  The project seeks to optimize the management of institutional files at Delta Company. It hypothesizes that standardizing tools and responsibilities improves organization, traceability, and timely access, and is justified ...
• Gestión del ausentismo docente: propuesta de control, motivación y cumplimiento en un colegio particular 

  Garzón Zambrano, Kevin Rafael (ESPOL, 2025)

  This project analyzes the impact of teaching staff absences on the educational quality of a private institution, where lost class hours undermine the institutional value proposition. Therefore, its main objective is to ...
• Modernización tributaria y análisis administrativo en la microempresa procesadora de alimentos frescos ABC de Guayaquil 

  Allauca Guananga, Anthony Xavier; Ponce Tumbaco, Nathaly Paulette (ESPOL, 2025)

  This research aims to strengthen internal management and compliance with the regulations established by the Internal Revenue Service (SRI) in a microenterprise within the productive sector, through the implementation of ...
• Neuromarketing y comportamiento del consumidor: estrategias para optimizar la gestión de ventas en emprendimientos gastronómicos 

  Rodríguez Quintana, Amanda; Ronquillo Firmat, Adriana Melissa (ESPOL, 2025)

  This study analyzes the application of sensory neuromarketing strategies to optimize sales management and enhance consumer experience in the gastronomic venture BurgerLab, located in Guayaquil, Ecuador. A mixed-method ...
• Impacto financiero de la crisis energética en el año 2024 y plan de contingencia de la empresa SnackChips 

  Cabrera Valencia, Michael Andrés; Recalde Cedeño, Marielena (ESPOL, 2025)

  CONDITION FOR PUBLICATION OF PROJECT. project analyzes the financial impact of the 2024 energy crisis in Ecuador and its effect on the microenterprise SnackChips, dedicated to the production of plantain-based chips. The ...

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