Capacidades que inspiran: cápsulas audiovisuales que muestran talento e inclusión en ASOPLÉJICA y Proyecto IDEA

Abstract

Social stigmatization of disability limits the perception of people as productive beings, often labeling them based on their medical condition. The limited audiovisual representation of people with disabilities often fails to show their abilities, processes, and real contributions to society. This context gave rises to “Capacidades que inspiran” (Abilities that inspire), a series of eight audiovisual capsules aimed at dignifying the users of the ASOPLÉJICA and Proyecto IDEA foundations. The proposal is justified by the need to provide institutions with tools that communicate and highlight their autonomy in the face of traditional narratives. A qualitative methodology was applied, and mirrorless cameras and post-production techniques such as colorization and appropriate music for each material were used to develop the product, with the aim of capturing the audience’s attention. The workflow integrated the use of proxies and editing software to optimize the narrative montage. The result was eight documentary capsules lasting between 60 to 90 seconds. The material was validated by institutions managers, achieving a commercial-quality product thought low-budget resource management. It is concluded that audiovisual technique is an effective tool for social causes, transforming pity into admiration. Similarly, the production model implemented is replicable and scalable, providing organizations with sustainable digital products for their recruitment strategies. Keywords: Disability, Dignity, Inclusive communication, Expository documentary.