Choez Pérez, Walter David; Moncayo Moncayo, Antonio, Director(ESPOL.FADCOM, 2025-05-29)
This project aims to develop a brand of educational toys designed for children with ADHD,
supported by a branding strategy and a strategic communication system. The project
underscores that a brand with a clear branding ...
Moon Rise emerged in 2018 as a digital channel, establishing itself as a brand
dedicated to the production and commercialization of semi-formal shirts with
contemporary colors and styles. Initially, product deliveries ...
This project is based on the design of a transmedia digital branding strategy for the “Escuela Integral de Eventos” of Faculty of Social Sciences and Humanities of ESPOL, with the objective of achieving an increase in the ...
This project analyzes the influence of color on brand perception and identity in Ecuador from a socio-critical perspective, with the aim of developing a practical guide to facilitate the strategic use of color in the design ...
This project analyzes the business perception perspectives on branding strategies in Small and Medium Enterprises (SMEs) in Guayaquil, using a case study approach to identify their challenges, opportunities and benefits. ...
Castro Zambrano, José Luis; Moncayo Moncayo, Antonio, Director(ESPOL.FADCOM, 2025-05-29)
This research investigates the development of a comprehensive branding and communication strategy for the Archivo Histórico del Guayas (AHG) aimed at revitalizing its visual identity and fostering stronger engagement with ...
The title work “Communication strategy oriented to new media for the Courier
service “SERVIESPAÑA” in the city of Guayaquil - Ecuador”, had the objective of
developing a communication strategy in new media, through the ...