Abstract:
This project investigates, in consumers of Herbal Medicine their buying attitudes, perceptions, attributes
and submissions required in this segment, with the objective of achieving a strategic marketing plan to meet
existing market needs. The motivation for the project is an opportunity that is presented in this segment to
launch Abrilar in package on what would be a line extension in order to have greater market share and attract
new customers to those willing to get a new presentation that will provide security , effectiveness and value. It
is hoped that by having a brand positioned in the market will allows us to enter with advantage to consumers
with the new presentation of Abrilar and become the first choice. This project covers a financial feasibility
analysis to forecast revenues and costs associated with implementing the marketing plan and to determine the
feasibility of the project.
