Abstract:
The project described above will apply advanced techniques of marketing services to implement customer
service improvements from the 5 major local in Guayaquil as: Torre Azul, Policentro, Riocentro Ceibos, Riocentro
Sur and Riocentro Entreríos, being Policentro the establishment of higher volume sales nationwide of the
trademark Aromas y Recuerdos. Where potential customers were analyzed according to the data obtained from
repeat customers of perfumery in the different locations, creating loyalty, brand positioning, establishing a direct
relationship with customers and get the return you expect this institution.
To mark Aromas y Recuerdos is useful to realize this project in their chains of drugstores nationwide. The
service plan achieved that the company has an image of professional development for its customers that attend
their stores and attract new customers which will enhance the brand.
