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Campaña de difusión del servicio de envío y recibo de remesas transferencia segura” del banco central del Ecuador

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dc.contributor.author Carriel, Adela
dc.contributor.author Díaz, María Elena
dc.contributor.author Espinoza, Alex
dc.date.accessioned 2010-02-26
dc.date.available 2010-02-26
dc.date.issued 2010-02-26
dc.identifier.uri http://www.dspace.espol.edu.ec/handle/123456789/9086
dc.description.abstract This project developed a technical market study, marketing plan, administrative and financial study for the analysis of the campaign to publicize the service of sent and receipt of remittances "Transferencia Segura" of Banco Central del Ecuador, therefore be investigated how is the current market within the scope of remittances, observing which are their main advantages and disadvantages, opportunities in the future, etc. Being essential to make a survey in different strategic points of the city, allowing the data obtained are the best, Which ratings will be to develop strategies and insert them into the Marketing Plan, and required to achieve a significant increase in users that know, select and choose this service, using the marketing mix is determined prices, distribution channels and advertising strategies appropriate to achieve the efficient service to be offered. The administrative study will reveal the necessary people that make up the team, about the financial study, to observe the viability of this Diffusion Campaign, analyzing the operations necessary to make this Project work and shows the necessary requirements. en
dc.language.iso spa en
dc.rights openAccess
dc.subject CAMPAÑA en
dc.subject DIFUSIÓN en
dc.subject REMESAS en
dc.subject MERCADO en
dc.subject ESTRATEGIAS PUBLICITARIAS en
dc.subject VIABILIDAD en
dc.subject USUARIOS en
dc.subject SERVICIO en
dc.subject MARKETING en
dc.subject CANALES DE DISTRIBUCIÓN. en
dc.title Campaña de difusión del servicio de envío y recibo de remesas transferencia segura” del banco central del Ecuador en
dc.type Article en


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