Proyecto de inversión para el diseño online, manufactura y comercialización de bolsos, mochilas, carteras y accesoríos en la ciudad de Guayaquil

Abstract

The objective of the following project is to determine the viability of an investment for the online design, manufacture and commercialization of purses, backpacks, bags and accessories in the city of Guayaquil. The motivation that drives this project is to offer people the alternative to acquire a fashion item that is adjusted to their tastes instead of them having to adjust to an existing product. Hence, offering our consumer the opportunity to demonstrate his individuality in a world affected by mass production. Through the analysis of different sources of information, the variables relevant to the development of the project were selected; allowing a proper identification of the potential consumers that would be interested in acquiring our products. The information collected was processed using financial methods like Net Present Value (NPV), Internal Rate of Return (IRR), Payback and a uni-variable analysis; thus obtaining an estimation of the viability of our project´s implementation. These techniques also allow the identification of the key issues that determine the failure or success of our project. Finally, the conclusions and recommendations derived from the results of every phase of the project are presented.