Proyecto de factibilidad para producción, comercialización y merchandising de cuentos infantiles de autores ecuatorianos a formato televisivo.

Abstract

Our project seeks to tap business opportunities generated by the domestic demand for spectators and new trends in education in our country currently use various means to disseminate culture, thus suggesting Editorial Holguín carry their works to the TV animated audiovisual format , considering a new product in an existing market position in our country has not developed the production of animated series, the analysis has been done to research the project, where the results on the implementation of the focus group were favorable, showing the reception of the product and indicate the total acceptance of same by the public demanding and difficult, to the completion of the story to TV format. The financial results also show favorable conditions, therefore the project is profitable and can be executed. According to the results obtained in both product acceptance and in funding is recommended the implementation of this project, ensuring acceptance of the series "The Cricket Guchito of Wheat" by the Editorial Holguin, as the first product to market by design, for its educational content into the development of boy and girl (values, psychological profile, positive messages to people and the environment).