Proyecto de factibilidad para la fabricación de ropa de bebe ¡q`chorros! en la ciudad de Guayaquil

Abstract

In Guayaquil we have a dedicated full production of clothing especially for men and women both young and old. Leaving aside some of the younger ones home that also need to be addressed as they are. We sometimes see a child with long-sleeved shirt and slacks, like Dad, and a girl using pink or yellow color as if they were the only colors in the world. A baby is happy, full of color is still, always active, is careful not to eat or play, but if all dirty and destroys, so it is essential to deliver comfort, durability, color and strength That's why through this study, the project aims to measure the feasibility on the implementation of an Industrial Manufacturing Factory clothing for babies between 0-3 years old in the city of Guayaquil, considering the environment that currently exists in the City. Assess the economic and social desirability of implementing a factory, through a market survey to identify the decision variables in terms of customer preferences, to develop a business plan to manufacture clothing for babies, will be our main goal and a marketing plan FASHION FOR BABIES