Procesamiento de la malanga en la provincia de santo domingo de los tsáchilas y comercialización de “malanga lista para freír” en la ciudad de Guayaquil

Abstract

The present Project was madden in Guayaquil city, province of Guayas, the main objective was to analyze the acceptation level of introducing a food product that use as raw material a root which scientific name is Xanthosoma Saggitifolium (Malanga) into the Guayaquil market, this root is part of the non-traditional products in Ecuador, in consequence this is a non local exploited product because the lack of knowledge. The present project was justified because it owns a theory value and it can be achieved. Methodologically the investigation was taken from the non-probabilistic perspective and a sample for convenience with the application of a field investigation where the Guayaquil population was taken like the base, getting a sample of 400 people from the calculation of the infinitive population formula with a trust level of 95%. The processed data determined that 87% of the analyzed sample would like to consume the product “Malangas listas para freír” and that the implementation of this project is possible to do and could be rentable.