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Unidades Académicas
Facultad de Ciencias Sociales y Humanísticas
Tesis de Economía
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Issue Date
Title
Author(s)
2019
Aplicación del modelo de atributos múltiples de Fishbein y Ajzen para predecir la intención de compra: categoría motos de gama baja en Guayaquil
Fortis Mirabá, María del Carmen
;
Campuzano Sotomayor, Juan Carlos, Director
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atributos de una marca
1
Comportamiento del consumidor
1
Intención de compra
1
Teoría de la Acción Razonada
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