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Unidades Académicas
Faculta de Arte, Diseño y Comunicación Visual
Tesis de Maestría en Diseño y Gestión de Marcas
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Issue Date
Title
Author(s)
2014
CITY BRANDING: Propuesta de la marca ciudad Guayaquil desde las perspectivas del marketing semiótico y la antropología del consumo
Báez Meza, Marcelo, Director
;
Córdova Durán, Edmundo Guillermo
;
Pino Acosta, Andrea Yolanda
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Author
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Córdova Durán, Edmundo Guillermo
Subject
1
Marca ciudad
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Marketing