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Unidades Académicas
Facultad de Ciencias Sociales y Humanísticas
Tesis de Ingeniería Comercial
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Issue Date
Title
Author(s)
2017
Análisis de implementación de la estrategia de omnicanalidad como mejora de servicio al cliente de los canales de distribución de la empresa Unilever Andina Ecuador S.A. de la ciudad de Guayaquil
Chalén Massott, Ingrid Elizabeth
;
Jiménez Bueno, Pamela Alexandra
;
Martin Moreno, Olga, Director
2017
Propuesta de mejora del servicio al cliente para la empresa grupo TVCABLE de la ciudad de Guayaquil mediante la implementación de una estrategia de omnicanalidad
Altamirano Estrella, Luis Fernando
;
Orozco Villegas, Lissette Anabel
;
Martin Moreno, Olga, Director
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Author
1
Altamirano Estrella, Luis Fernando
1
Chalén Massott, Ingrid Elizabeth
1
Jiménez Bueno, Pamela Alexandra
1
Orozco Villegas, Lissette Anabel
Subject
2
Estrategia de omnicanalidad
2
Servicio al cliente
1
Análisis organizacional
1
Canales de distribución
1
Estudio de mercado
1
Mejora de servicio
1
TV CABLE
1
Unilever Andina Ecuador S.A.
Date issued
2
2017
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