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Unidades Académicas
Facultad de Ciencias Sociales y Humanísticas
Tesis de Ingeniería Comercial
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2003
Desarrollo e implementación de un plan de marketing para el posicionamiento del frejol como producto sustituto proteico de la carne de res en la clase social de bajos ingresos del canton Guayaquil
Miranda, Jorge, Director
;
Carcelén Guerra, Verónica
;
Sánchez Alava, Paola
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Carcelén Guerra, Verónica