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Unidades Académicas
Facultad de Ciencias Sociales y Humanísticas
Tesis de Ingeniería en Marketing
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Issue Date
Title
Author(s)
2013
Análisis e implementación de estrategias de retailing y merchandising usando la herramienta de benchmarking para aumentar el tráfico de clientes en café express en la ciudad de Guayaquil
Recalde Salame, Mónica
;
Torres Moreira, María Liz
;
Veloz Castro, Lorena
;
Pazmiño Franco, Heydi, Directora
2013
Diseño de un modelo de buenas prácticas para el proceso de incubación de empresas tecnológicas en el parque tecnológico Yachay, mediante la aplicación de la herramienta de Benchmarking
Pazmiño Franco, Heydi, Director
;
Chávez Cristóbal, Johanna Michell
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Author
1
Chávez Cristóbal, Johanna Michell
1
Pazmiño Franco, Heydi, Directora
1
Recalde Salame, Mónica
1
Torres Moreira, María Liz
1
Veloz Castro, Lorena
Subject
1
Estrategias de posicionamiento
1
Incubación de empresas
1
Parque tecnológico
1
Tráfico de clientes
Date issued
2
2013