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Unidades Académicas
Facultad de Ciencias Sociales y Humanísticas
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Issue Date
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2016
Estudio de la influencia de las estrategias de precios que aplican las cadenas de ropa de marca internacional en la percepción de la marca que posee el consumidor guayaquileño
Moscoso Medina, Catherine Yenny
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Quizhpe Vera, Angel Darío
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Almeida, Maria del Carmen, Directora
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Almeida, Maria del Carmen, Directora
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Estrategias de precios
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Ropa de marca internacional