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Unidades Académicas
Facultad de Ciencias Sociales y Humanísticas
Tesis de Ingeniería en Marketing
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Issue Date
Title
Author(s)
2015
Uso de la estrategia de producto en la planeación estratégica de marketing. Caso: Unión Vinícola Internacional S.A La Sangría Fiesta Brava y cocteles de fruta en conserva en Guayaquil
Perez Yagual, Lourdes Yesenia
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Villalva Chalén, Karen del Rocío
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Campoverde, Ronald, Director
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Author
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Campoverde, Ronald, Director
1
Villalva Chalén, Karen del Rocío
Subject
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conservas de frutas
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diseño y empaquetado
1
producto
Date issued
1
2015