Please use this identifier to cite or link to this item: http://www.dspace.espol.edu.ec/handle/123456789/55570
Title: Proyecto de producción y comercialización de una crema retardadora del vello corporal en el mercado guayaquileño
Authors: Estrada Aguilar, Leonardo Mario, Director
Alcívar Millán, Viviana Elizabeth
Hernández Rivera, Hilda Romina
Méndez Zambrano, Jackeline Alexander
Keywords: Mercado femenino
Crema retardadora
Prolongación de efecto
Bello corporal
Issue Date: 2010
Publisher: ESPOL. FCSH.
Citation: Alcívar Millán, Viviana Elizabeth; Hernández Rivera, Hilda Romina; Méndez Zambrano, Jackeline Alexander (2010). Proyecto de producción y comercialización de una crema retardadora del vello corporal en el mercado guayaquileño. Trabajo final para la obtención del título: INGENIERA EN GESTIÓN EMPRESARIAL INTERNACIONAL - lNGENIERA COMERCIAL EMPRESARIAL ESPECIALIZACIÓN EN MARKETING. [Tesis de grado]. ESPOL. FCSH. Guayaquil, 119 páginas.
Abstract: The following grade Project is a resume of the main variables taken into account to the analysis of the female market of Guayaquil City and taking decisions supported by the interpretation of them for the introduction of a body hair growth retarder cream. It’s an intention to elaborate a product developed for reducing the frequency with which women resort to various methods to remove body hair, prolonging their effect and improving their results. Thus, to prolong the effects of waxing and other body hair elimination process the three major problems that are generated by those processes: the pain, time and money are attacked in a real way.
URI: http://www.dspace.espol.edu.ec/handle/123456789/55570
Appears in Collections:Tesis de Ingeniería de Gestión Empresarial Internacional

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