Estrategia de socialización digital de la Cuchara Saludable en la comunidad Cisne 2 de la ciudad de Guayaquil

Abstract

This Integrative graduation graduation project, titled "Healthy Spoom Sociatization Strategy," aims to address the nutritional issues stemming from poor eating habits, evident in the consumption of unbalanced meals. The proposal is based on the socialization of nutritional content through social media plataform, such as TikTok and Instagram, complemented by the creation of instructional videos on preparing typical Ecuadorian dishes in more balanced versions, following the recommendations of the Healthy Spoon according to the GABAs. The methodology used was Training of Trainers (TOT). targeting a specific population of womwn aged 45 a 65 members of a church community in Guayaquil. Initially, high food-related risks, risks of Non Communicable Chronic Diseases (NCDs) and the potential development of type 2 diabetes were identified, due to inadequate eating patterns and unbalanced daily meals. As a result, significant improvenment in participants' eating behavior was observer, with an increased adoption of balanced meal preparations and a greater frequency of healthy food consumption, thanks to constant exposure to multimedia educational content on nutrition. Keywords: Socialization strategy, Healthy Spoom, poor eating habits, social media, TOT, methodology, nutrition