Creación de cápsulas audiovisuales sobre cómo emprender en el arte del crochet

Abstract

The project titled “Tejiendo oportunidades: Cápsulas audiovisuales para emprendedores y soñadores” intends to promote knowledge and inspire entrepreneurial aspects by visualizing crochet through short films. In Ecuador, there appears to be a shortage of video tutorials for crochet technique in short format to satisfy the demand of brief and practical content. To achieve this, the selection of cinematography techniques was surveyed and studied through the medium of YouTube content creators to create an interesting perspective for the audience by considering aspects such as: the lighting, the shots, and the timing of editing and assembly. Afterwards, surveys were taken within a group of individuals interested in this weaving technique. The result was five short videos, each with a different theme, ranging from how to start crochet to creating al digital empire. These short films focus on informing to promote knowledge. Although this refers to crocheted dolls, there is the idea that these videos could be adopted as a model portrayed for those who want to expand their ideas and business. Keywords: short films, entrepreneur, crochet, cinematography techniques