Realización de un experimento social en la ciudad de Guayaquil acerca del uso del deepfake

Abstract

This project addresses the issue of deepfake usage and its impact on the city of Guayaquil. The main objective is to raise awareness about the risks associated with deepfakes. The hypothesis suggests that, by conducting a social experiment in the city of Guayaquil, the vulnerability of certain population groups to this technology can be demonstrated. We approach this issue from our discipline, as audiovisual formats are more accessible, facilitating an effective connection with the audience. In the project development, we utilized the Roop software, a free and open-source tool, for creating deepfakes, and employed high-quality recording equipment to capture the group's reactions effectively, ensuring visual and auditory coherence in the final product. The results obtained highlighted the importance of informing the population about the dangers of deepfakes, as well as the vulnerability of specific groups, especially those who are active users of social media. The project successfully emphasized the significance of digital and ethical education in Ecuador. In conclusion, this project has contributed to spreading awareness about the risks of deepfakes and revealing the vulnerability of certain population groups to this technology. Emphasis is placed on promoting a safer digital environment, protecting citizens' privacy and reputation, and strengthening trust in the country's digital landscape. Keywords: Deepfake, audiovisual, digital education, video reaction.