Diseño de identidad visual para la empresa Soluempakes de la ciudad de Dúran

Abstract

This integrative project aims to design a visual identity system for the company Soluempakes S.A., in order to improve its positioning in the industrial and commercial sector through clear, technical, and coherent visual communication. It is based on the hypothesis that a well-structured visual identity strengthens brand perception and enables more effective implementation across different communication channels. The project is justified by the company's need to have a professional graphic guide that unifies its visual applications. During the development phase, expert interviews were conducted, hand-drawn sketches were created, and the graphic system was digitally conceptualized using tools such as Adobe Illustrator and Photoshop. Mockups and visual tests were also developed and integrated into a printed Brand Book as the final deliverable. The results showed that the new identity improves visual organization, facilitates the production of graphic materials, and enhances the company’s professional image in its communications. It is concluded that the designed visual system contributes to consolidating Soluempakes' brand image and can be easily applied by both internal teams and external providers. Keywords: Visual identity, graphic system, corporate communication, industrial branding, applied design.