Diseño de una guía digital innovadora para la gestión del festival del chivo morreño

Abstract

This project proposes the design of an innovative digital guide for the El Morro Tourism Committee, thus ensuring the sustainability and efficient management of the El Morro Goat Festival. The overall objective of this work is to apply a user-centered design approach to address the lack of a system for transferring information between successive boards, which jeopardizes the Festival's continuity. The proposal is justified by the need to standardize processes for economic development and strengthen the local identity of the El Morro parish. For the development of the project, the Design Thinking methodology was used. Tools such as in-depth interviews, participant observation, and empathy maps were employed. The results obtained allowed for the diagnosis of critical issues such as the absence of formal manuals and the reliance on the individual memories of the organizers. An interactive digital tool was designed, structured in three stages: before, during, and after the event. This tool includes budget matrices, timelines, and reports. Finally, it is concluded that the implementation of the guide allows for the professionalization of the organization without compromising the festival's authenticity. Users validated that the tool is accessible, useful, and facilitates the transmission of logistical knowledge. Keywords: Digital guide, Event management, Gastronomic heritage, Operational sustainability