Turismo romántico en Guayaquil: diseño de un catálogo digital de experiencias

Abstract

CONDITION FOR PUBLICATION OF PROJECT. This project aims to design a web-based catalog of romantic experiences in the city of Guayaquil, with the goal of improving the user experience when booking services, fostering greater trust, and reducing the risk of scams. This tool also contributes to promoting Guayaquil as a romantic tourism destination, while simultaneously increasing the visibility and promotion of service providers and venues. The project employed the Design Thinking methodology, utilizing tools such as interviews. These interviews revealed that users experience stress, distrust, and exhaustion when organizing their events with current tools, while service providers face difficulties managing their time and preparing quotes. The application of technical specifications and strategic mapping allowed for the identification of iconic locations and providers with suitable infrastructure for hosting romantic events. The project concludes that the design of the web-based catalog of romantic experiences enhances the user experience, thereby promoting the city's economic and tourism development. Keywords: Romantic tourism, Web catalog, User experience, Service providers, Tourism promotion.