Letras en los muros: Guía de graffiti para jóvenes de Guayaquil

Abstract

CONDITION FOR PUBLICATION OF PROJECT. This graduation project aims to design a guide focused on the technique of graffiti, targeting high school students in Guayaquil. The proposal is based on the need to incorporate structured visual resources into the Cultural and Artistic Education curriculum, so that graffiti is valued as a technical expression tool and its perception as an act of vandalism is mitigated. For the development of the project, a mixed-method approach was applied, and local urban references were analyzed. Digital design tools and illustration software were used for the systematization of the learning processes. The results indicated that, using graphic hierarchies and an information architecture adapted to the target audience, it was possible to convert complex visual codes into accessible learning units. An editorial product was obtained that facilitates the technical understanding of graffiti and reinforces the visual identity of the youth. In conclusion, the project demonstrates the effectiveness of editorial design as a pedagogical mediator for the validation of urban cultural manifestations, promoting the creative use of public space under professional standards of visual communication. Keywords: Editorial design, graffiti, artists, youth, education, culture.