Diseño de una campaña para la detección temprana de diabetes mellitus tipo II en comunidades vulnerables de Guayaquil

Abstract

Type II diabetes mellitus is one of the biggest health problems in the city of Guayaquil, especially in vulnerable communities where the economic barrier and lack of information complicate its early detection. To address this problem, the design of an educational and communicative campaign for the prevention and early detection of type II diabetes mellitus in communities with limited resources is proposed. The objective is to facilitate the detection of the disease and promote healthy habits through culturally adapted visual resources. For the development of the proposal, a mixed methodology was applied, combining surveys, interviews and ethnography, which made it possible to understand the cultural context and the needs of the users. As a result, a series of infographics and a cookbook, entitled "Eating rich without guilt", were designed, where the use of informative language and easily accessible ingredients were prioritized. A validation was carried out with experts to determine the scientific rigor and communicative effectiveness of the product, and a community survey that demonstrates a level of acceptance of 95.8%, which shows the effectiveness of graphic design as a communicative tool capable of converting technical information into information accessible to all. Keywords: Prevention, edu-communicative campaign, graphic design, vulnerable communities.