Proyecto de lanzamiento para un producto realizado a base de morocho denominado “moropack”, en la ciudad de Guayaquil.

Abstract

Nowadays ecuadorian homes don’t have the tradition of preparing nutritional beverage, in part due to the time and effort that the preparation demands. This fact entails the substitution of these beverages for others more suitable and in accessible presentations. So this need was the kick off of our project which consist in creating a nutritional beverage prepared of morocho (grinded white corn), cinnamon and milk, packed in an antiseptic recipient very similar to tetra pak. Our brand is MOROPACK, and we would target the massive market of Guayaquil city. The project has proven to be feasible and according our estimations Moropack accomplishes the consumer’s expectations in terms of innovation and flavor.