Proyecto de comercialización de una extensión de línea de fitofármaco en la ciudad de Guayaquil.

Abstract

This project investigates, in consumers of Herbal Medicine their buying attitudes, perceptions, attributes and submissions required in this segment, with the objective of achieving a strategic marketing plan to meet existing market needs. The motivation for the project is an opportunity that is presented in this segment to launch Abrilar in package on what would be a line extension in order to have greater market share and attract new customers to those willing to get a new presentation that will provide security , effectiveness and value. It is hoped that by having a brand positioned in the market will allows us to enter with advantage to consumers with the new presentation of Abrilar and become the first choice. This project covers a financial feasibility analysis to forecast revenues and costs associated with implementing the marketing plan and to determine the feasibility of the project.